TrueCar Co-Founder Sets His Sights On The Powersports Industry With Rollick Outdoor Inc

“Immediately’s shoppers anticipate a digital shopping for expertise and Motorbike, Powersports, RV and Boat sellers need to present a extra personalised, and open buy course of. These merchandise are about enjoyable and shopping for them ought to be as satisfying as utilizing them,” stated Bernie Brenner, CEO of Rollick.

Rollick’s seed spherical was led by Silverton Companions, and consists of investments from Autotech Ventures, Troy Capital Companions, Capital Manufacturing unit and Austin-based mostly entrepreneur Brett Harm.

“Bernie and his staff have an incredible quantity of expertise in auto retail innovation and we see that making use of to those new classes,” stated Morgan Flager, Common Companion at Silverton Companions who may also be a part of Rollick’s Board of Administrators.

Along with Brenner, who’s the co-founder and Chief Technique Officer of TrueCar, Inc., Rollick’s different key executives embrace its President, Amit Maheshwari, former SVP of International Enterprise Options at Cox Automotive and Mike Timmons, Rollick’s COO and former EVP of Vendor Gross sales Operations at TrueCar.

“Advertising innovation on this class is lengthy overdue,” stated Alexei Andreev, Managing Director of AutoTech Ventures. “Rollick’s progressive platform helps people discover the proper product and work with the appropriate vendor in a shopper-pushed expertise.”

Andreev might be becoming a member of the Rollick Board of Administrators as an Observer.

Rollick is launching in pilot markets together with central Texas by means of the remainder of 2017. The funds might be used to rent further gross sales and help staff in Austin, and help a nationwide rollout within the first quarter of 2018.

About Rollick Outside
Rollick offers a advertising platform to assist retailers and producers present an individualized, on-line and in-retailer expertise for the powersports, RV and marine industries. Retailers and Producers join with members of Rollick’s Affinity Community on the platform to create a extra trusting and constant connection when shopping for at Rollick’s community of shops. To study extra, go to www.rollick.io.

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