Ducati achieves spectacular progress in lots of nations regardless of solely a slight improve within the U.S., the Italian firm’s largest market.
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Ducati closes 2017 positively and continues to develop
- fifty five,871 bikes delivered to clients worldwide
- Claudio Domenicali, CEO Ducati Motor Holding: “One other constructive yr for Ducati from each a enterprise and racing standpoint”
- Ducati gross sales in Italy up by 12% in 2017
Borgo Panigale (Bologna, Italy), 12 January 2018 – Ducati Motor Holding continues to develop. In 2017 the Bologna-based mostly motorbike producer delivered fifty five,871 bikes to clients worldwide, strengthening the success of the earlier yr (fifty five,451) and persevering with the upward development that has been a secure firm attribute for eight years.
“2017 was one other nice yr for Ducati, each commercially and racing-clever,” said Claudio Domenicali, CEO of Ducati Motor Holding. “We battled it out for the MotoGP title all the best way to the final race, gained six GPs and introduced house one of the best outcomes since 2009. Steady renewal of the product vary and a robust give attention to creating bikes of the utmost high quality has allowed us to maintain on rising regardless of the issues affecting the world market. I prolong heartfelt because of all of the women and men whose ardour makes it attainable, day-after-day, to construct these extraordinary bikes. Their work has made Ducati an emblem of Italian excellence”.
Every mannequin within the vary has performed its half in attaining the outcomes, confirming their steady capability to excite Ducati lovers everywhere in the globe. In 2017 the Multistrada household, now prolonged to incorporate the brand new Multistrada 950, proved notably well-liked. The Monster household additionally loved wholesome gross sales, as did the SuperSport and the unique 1299 Superleggera, 500 of which have been bought (at a worth of eighty,000 euro every) even earlier than they went into manufacturing.
Ducati Scrambler solidified the success of the earlier two years, reinforcing the vary of Scrambler bikes provided by the addition of the brand new Desert Sled and Café Racer. A complete of 14,061 Scrambler bikes have been delivered in 2017, making a big contribution to general gross sales.
The Italian market was notably buoyant, ending 2017 with 12% progress (eight,806 bikes delivered).
The upward development was additionally evident in Europe, the place Ducati elevated bike deliveries by four% to a complete of 31,123. Ducati additionally grew on the Spanish market, the place gross sales rose by a substantial 28.three%.
Within the USA – which stays Ducati’s largest market – deliveries have been up by 1.three%, with bike gross sales totaling eight,898. In Argentina, the expansion fee reached a shocking + sixty six%.
In Asian markets Ducati delivered a complete of 5,805 bikes, additionally strengthening its place in China (+ 31%) the place the dealership community doubled in measurement from 9 to 18.
“Regardless of a shrinking international market, we’ve succeeded in growing our market share. We’ve expanded considerably in each consolidated markets corresponding to Italy and Spain and in strategic rising markets like China and Argentina. That is because of a variety able to producing loyalty amongst Ducatisti everywhere in the world but additionally profitable over new clients with fashions such because the SuperSport, Multistrada 950 and the Scrambler household. Furthermore, the gross sales success of the 1299 Superleggera and 1299 Panigale R Ultimate Version affirm our technological and model management within the excessive-finish sport bike phase”, added Andrea Buzzoni, International Gross sales and Advertising Director.
This constructive finish to 2017 permits Ducati to look to the longer term with confidence. The 2018 product vary guarantees to be much more aggressive and revolutionary. For instance, the eagerly awaited Panigale V4 would be the first Ducati manufacturing unit motorbike to be outfitted with a 4-cylinder engine, a direct offshoot of the Desmosedici utilized in MotoGP and the results of the most important funding the corporate has ever made in a single product. The brand new Ducati Scrambler 1100 provides a completely new dimension to the Scrambler world, merging efficiency and top quality fishes to the boundless freedom of expression and the enjoyable to experience, with the size and luxury related to greater bikes. As well as, the Multistrada 1260 takes the technological evolution of the Multistrada to the subsequent degree: a excessive decision instrument panel, digital gear shift and an enormous improve in mid-vary torque make it the right sport tourer. A renewed 821 and the 959 Panigale Corse full the brand new bikes for 2018.